How to make the most out of your MarTech Stack with Plugins

According to a survey of 405 marketing leaders by Gartner, 41% of them are concerned about the usage of their full marketing technology ecosystem. High complexity and lack of integration capabilities are among the top reasons for why marketers feel unable to use the full scope of their martech solutions.

As a Digital Asset Management (DAM) software provider present in a wide range of industries – from Media & Entertainment to Retail & Manufacturing, and Police & Law Enforcement – DAM integrations are incredibly important to us and our users to build their digital ecosystems. When you have a large stack of different solutions that don’t speak to each other, the overall Return on Investment (ROI) of those solutions may be significantly lower than intended. Therefore, it's important to make sure that any software solutions you use have a wide range of APIs so that you can use them most efficiently with integrations and plugins to other programs.

Learn more: API for DAM solutions

What are plugins?

Plugins are extensions between two pieces of software that enable you to use external features from one program within another. These are particularly important for users who spend a lot of time working with content creation, as it enables them to work with their visual files directly from the programs they use every day - like PowerPoint and InDesign. Often, these users will be marketers, and the plugins to Adobe Creative Cloud, Microsoft Office, the CMS, and PIM solutions are undoubtedly the most crucial.

Using plugins should be simple - the aim is to save time after all! In Fotoware, once you have installed the extension you want (whether through us, or through our technology partner CI HUB, who delivers the Adobe Extension), you will see the Fotoware logo in the program which provides a shortcut to all your files. After finding and choosing the file you want, you can choose your desired dimensions before inserting the file into your selected program.

In short, the plugins eliminate the need for constantly flicking between different windows, and downloading files from one program, and uploading them into another. It enables you to have all your content easily available in just a matter of clicks.

Benefits of using plugins

Increase your efficiency

By enabling your assets to be retrievable within the programs you’re working with, you won’t have to waste time switching between programs or downloading and uploading different files. Also, with metadata governance in place, the time spent on finding the right files for the right project will be drastically decreased.

Save on hard drive space

When all your files are available in the program through a plugin, you won’t have to save them on your computer, avoiding your hard drive from filling up with unnecessary files and duplicates.

Enable DAM functionalities when editing

Some DAM functionalities, such as illustrative markers on thumbnails, are not limited to the DAM itself but are also available within different programs when using the plugins.

Read more: The benefits of integrating DAM and CMS.

Increase your ROI by using plugins

One of the main motivations of investing in a DAM is to save on time that is related to file management. This should not be limited to storing and organizing your assets, but also include working with them effectively within your favorite programs.

For example, if you are putting together a PowerPoint presentation, your DAM should enable you to save as much time on this task as possible. The same goes for when you work in, for example, InDesign, where you often need to use assets from your DAM and would save a lot of time by having these constantly available within the program. Simple tasks, like inserting the right logo, can take a lot more time than needed if the logo needs to be located and downloaded first. Additionally, your hard drive can become overloaded quite quickly if you find yourself downloading every asset before use.

Using the Fotoware and CI HUB plugins is therefore not just about convenience, but by saving both time and space, you can also save money.

Some of our integrations

At Fotoware, we have several integrations to choose from, here’s an overview of our most popular ones:

EpiServer

A publishing tool to help teams manage and optimize their online content.

Threedium

Creates online experiences through 3D.

Imagga

Helping companies make sense of large-scale image and video collections, through automated tagging processes.

CHILI Publish

A software that simplifies and automates how graphics are created.

Viitor Cloud

Delivers interactive and emerging tech solutions and services across contemporary cross-platform software development, along with expertise in utilizing emerging technologies.

EpiNova

Specializes in creating websites, e-commerce, intranet and self-service solutions on the Episerver platform.

TYPO3

A Content Management system for enterprises, enabling them to search, find and place images available in the Fotoware DAM.

CI HUB

Integrates a large number of sources, including Fotoware, enabling functionality to stay consistent across different platforms and applications.

X-Mapper

An add-on to all Fotoware editions allowing users to visualize existing geo-references of assets in custom maps.

Suspect Technologies

Providing law enforcement agencies with an Artificial Intelligence platform, by improving their ability to protect, investigate, alert and report.

ClinicalUploader App

Offers organizations a comprehensive and secure solution for clinical photography using mobile devices.