
Introducing Fotoware Alto and Veloz - new names for our DAM solutions
Change is in the air at Fotoware! We’re excited to introduce new names for our core products, aligning them more closely with their strengths and the value they provide to our users:
- Fotoware Veloz (formerly Fotoware DAM)
- Fotoware Alto (formerly Fotoware Content Platform or Picturepark Content Platform)
This renaming marks an important step in our ongoing commitment to clarity, innovation, and delivering high-quality Digital Asset Management (DAM) solutions for organizations worldwide.
Whether you need a high-powered content platform, a fast and efficient DAM, or a tool to manage your image workflows, Fotoware ensures you have the right platform to manage your digital assets effectively.
Evolving with the industry
The world of Digital Asset Management is evolving, with organizations demanding more intelligent, efficient, and scalable solutions to manage their growing libraries of images, videos, and designs. Over the past 30 years, Fotoware has grown with this evolution, enabling businesses to organize, find, and utilize their assets with powerful metadata-driven workflows.
As we continue to grow, we identified the need for clearer product differentiation that better communicates our solutions' capabilities. With the introduction of Fotoware Alto and Fotoware Veloz, we are unifying our brand to include two high-performance DAM solutions with distinct benefits, enabling us to service a wide range of use cases and meet the diverse needs of our clients.
Rest assured, while our product names are changing, Fotoware remains the same trusted partner, providing seamless content delivery, asset security, and robust metadata management capabilities at the core of our solutions.
Read more: Fotoware recognized in the 2025 Gartner Magic Quadrant for Digital Asset Management

Fotoware Veloz: Speed and efficiency in DAM
The name Fotoware Veloz - derived from the word "velocity" - embodies the agility, performance, and speed that defines this cloud-based DAM solution. Designed for organizations and teams that need to manage large volumes of digital assets efficiently and collaborate on content internally and externally, Fotoware Veloz delivers:
- Lightning-fast asset retrieval with powerful search and filtering capabilities
- Automated and semi-automated workflows that streamline content organization and publishing
- Intuitive user interface to enable smooth content management and collaboration
- Built-in Consent Management tool to help comply with privacy regulations and GDPR
- Advanced access rights and permission settings supporting large organizations
- AI-driven metadata tagging for smarter asset management
- Scalability and security in a cloud-native environment
- A Mobile App to have your DAM in your pocket and work on-the-go
- A connection to the market’s most advanced metadata editor and image management desktop application Fotostation
Whether you’re managing marketing assets, media archives, or corporate content, Fotoware Veloz ensures that the entire organization can access, manage and distribute content faster and smarter than ever before.

Fotoware Alto: Elevating your content workflows
Inspired by the word "altitude", Fotoware Alto reflects the platform’s ability to lift Digital Asset Management to new heights by offering a bird-eye view of your content, data, and its structures. Fotoware Alto is ideal for organizations that require a central content hub with seamless integrations to distribute content to any other platform or channel. Fotoware Alto offers:
- Strictly structured metadata and taxonomy where every value is added only once
- An API-first approach to build your content ecosystem
- Multi-platform, CDN-powered integrations for seamless content distribution
- Powerful automation capabilities through customized Business Rules
- Relational data for intuitive content organization
- Master Data Management - built-in or through connections with third parties
- Headless options separating the content structures from public and semi-public portals
- AI-driven metadata tagging for smarter asset management
- Scalability and security in a cloud-native environment
With Fotoware Alto, businesses can centralize and optimize their asset management processes while ensuring they stay in full control of their digital content.
/enrique-katharina.jpg)
What about Fotostation and Fotoware On-premises solutions?
For those using Fotostation, we want to reassure you that it remains a key part of the Fotoware ecosystem. As a powerful desktop application for professional users, Fotostation continues to serve industries that require fast, local image and metadata management, connected to Fotoware Veloz.
Similarly, Fotoware On-premises remains available for industries with specific security and compliance requirements, such as law enforcement and healthcare. These customers can continue to rely on Fotoware’s trusted on-premises solutions while benefiting from ongoing enhancements and support.

The Fotoware brand: How it all fits together
With these changes, we are creating a clearer, more cohesive Fotoware brand. Fotoware Alto and Fotoware Veloz represent the future of cloud-based DAM solutions, while Fotostation is our dedicated Image Management desktop client and an industry-leading metadata editor - the perfect add-on to Fotoware Veloz. Fotoware On-premises continues to support industries that require localized asset management.
No matter your needs - whether it's cloud-based agility, powerful desktop tools, or a localized infrastructure - Fotoware has the right tool for managing your digital assets smoothly.
We’re excited about this step and look forward to continuing to support businesses worldwide with high-quality Digital Asset Management solutions and services.