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About Fotoware Group We are DAM pioneers and innovators

Enabling people and organizations to achieve more with their content since 1994.

Our values

  • Innovative

    We challenge the norms in the market with a growth mindset and big, bold goals.

  • Passionate

    We love empowering our users, making each other great, and really nerd about technology.

  • Responsible

    We take ownership and deliver on our promises. You can count on us to be transparent and accountable.

  • Caring

    We are a diverse and inclusive group of people who support the initiators of positive change.

Our story

Our past

We are proud to be a pioneer of the Digital Asset Management industry, starting life in Norway in the early 1990’s with a truly innovative solution for the media industry. Since then, our solutions have been adopted across other industries by companies wanting to solve the challenges of handling large volumes of media files and needing to increase the efficiency of their content workflows. In 2022, we acquired Swiss DAM provider Picturepark, which became part of The Fotoware Group, enabling us to offer even greater solutions for our customers.

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Our present

Fotoware is a leading provider of Digital Asset Management and Content Operations platforms. We are proud that our solutions are used by organizations including Lindex, Marks & Spencer, The White House Historical Association, The Economist, Axel Springer, Sky, and many more. Today, Fotoware is a global company with a local presence in Europe, North America, South America, Oceania, and Asia. We are proud of our diverse and experienced team, which is full of the greatest minds in the industry.

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Our future

What is next for Fotoware? We are passionate about Digital Asset Management and Content Operations and we are devoted to helping organizations all over the world to streamline content workflows, with cutting-edge technology and exceptional service. We will never stop innovating!

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Milestones: Our journey of innovation and growth

Explore the key achievements that have fueled our growth from a DAM pioneer in Norway to a trusted global leader in digital asset management:

  • 1994: Fotoware’s first product, FotoStation, was launched, allowing photojournalists to streamline their photo development and transmission processes, allowing for more efficient handling of large numbers of photos.

  • 1997: Fotoware was officially founded by Ole Christian Frenning and Anders Bergman, focused on helping photojournalists simplify photo processing.

 

  • 2003: Release of Color Factory, a powerful tool for automating image workflows, automating tasks like metadata embedding, color correction, and format conversion.

 

  • 2007: Release of FotoWeb, Fotoware’s first web-based DAM system, which also earned the company an AAA rating by Dun & Bradstreet, a rating indicating a high level of financial stability and creditworthiness.

 

  • 2013: Launch of FotoWeb Pro with eight major updates and multiple new features, enhancing its DAM capabilities.

 

  • 2016: Fotoware moved to Microsoft Azure’s cloud platform, and the added security, global access, and scalability enabled expansion into sectors like digital evidence management, retail, and cultural heritage.

 

  • 2017: FotoWeb 8.0 was launched on the Amazon AWS Marketplace, expanding its cloud offering.

 

  • 2020: Viking Venture acquired Fotoware, accelerating its growth and expansion strategy through M&A.

 

  • 2021: Multiple acquisitions strengthened Fotoware’s presence across Europe: Buildpix AB in Sweden, InfoMAX ApS in Denmark, and Xenario in the UK and Germany.

 

  • 2022: Fotoware acquired Swiss DAM company Picturepark, strengthening market presence in Central Europe. The acquisition added Content Platform to the Fotoware product portfolio - an API-first, headless-capable DAM designed for seamless large-scale integration.

Fotoware in numbers

  • 30

    Years experience

  • 21

    Diverse nationalities

  • 100+

    Amazing employees

Our offices

Certifications and recognition

  • Microsoft Gold Partner

    We have the highest-tier cloud platform partnership with Microsoft, demonstrating our stability and security.

  • ISO 9001 Certification

    We are proud to meet the international Standard for Quality Management for our industry.

  • Eco-Lighthouse Certification

    We are committed to sustainability, environmental responsibility, and continuous improvement.

Our sustainability policy and strategy

At Fotoware, we're committed to creating a more sustainable future. Our values shape the way we work and guide our choices regarding the environment, social responsibility, and governance. Learn more about our our efforts, goals, and achievements in sustainability. Note: If you have input on how Fotoware can improve our environmental impact, please contact us.

Read about ESG in Fotoware
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Careers in Fotoware

Want to be part of our team?

We are always looking for people with a passion for technology and delivering world class service to our customers. Take a look at our available positions or send us an open application.

Explore job opportunities
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We are committed to equality, diversity, and inclusion in the workplace

At Fotoware, we strive to create an inclusive and fair workplace where everyone feels valued and respected. Learn more in our Equality Report for 2024 (PDF in Norwegian).

Read the report
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Life at Fotoware: What our employees say

  • 4,8

    I feel confident that I can ask for help or support from my manager when I need it

  • 4,7

    I am determined to give my best effort at work every day

  • 4,5

    I am proud to work in Fotoware

  • 4,7

    Fotoware respects diversity (e.g., opinions, work styles, gender, race, ethnic background

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Let’s talk!

Want to accelerate your content workflows?

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