Lindex automates image workflows to launch campaigns faster and stay on-brand across every channel
Lindex AB is a Swedish-founded international fashion retailer, now part of Lindex Group.
Create, collaborate, and scale your marketing content effortlessly
All your digital assets, organized and searchable in one place
Fotoware transforms your files into searchable assets, making it effortless for your team to find what they need - whenever and wherever. Enrich your files with rich metadata, sort them smartly into folders, and leverage powerful search capabilities to eliminate time wasted on hunting for files. Whether it’s campaign visuals, website graphics, brand assets, employee photos, or product information and high-resolution images, your content is always at your fingertips, ready to be used and repurposed.
Effortless self-service sharing with full control
Make content easily accessible to both internal teams and external partners - without sacrificing control. Empower employees with self-service access to your entire collection or specific assets while enabling seamless public sharing for third-party distribution. Ensure everyone always works with the correct file version, with the flexibility to grant or revoke access as needed. Eliminate bottlenecks, streamline workflows, and keep projects moving - efficiently and effortlessly.
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Stay on top of image rights and consent
Easily keep track of image rights and licenses, and automatically remove access to expired content to avoid accidental breaches and their costly consequences. Avoid GDPR violations with our digital consent management system that links consent to images - so your team keeps compliant, your brand protected and assets legally cleared.
From manual processes to automated publishing: How Lindex boosted speed-to-market with DAM
Before Fotoware Manual workflows slowed time-to-market
Lindex relied on time-consuming, manual steps to get campaign visuals from photographers to their webstore and marketing channels. Teams had to transfer files between systems, track down metadata, and coordinate approvals through emails - leading to delays, inconsistencies, and lost time.
- Manual processes
- Slow workflows
- File transfer between systems
- Inconsistent metadata
- Approvals by email
- Campaign delays
After Fotoware Seamless, automated workflows power faster launches
With Fotoware integrated into their PIM, CMS, and production tools, Lindex fully automated its packshot and campaign image workflows. Visuals are enriched with metadata, approved, and published across channels - quickly, accurately, and always on-brand.
- Automated workflows
- DAM integration
- Speed-to-market
- Metadata-driven
- Omnichannel consistency
What success looks like with Fotoware
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