MENY

With 186 stores and about 10 000 employees, Meny is Norway’s largest grocery chain. They are also a part of NorgesGruppen, which is one of the biggest companies in the Norwegian food industry.

Being at the forefront of food retail, it is crucial to stay modern and relevant, Meny is, therefore, taking their digital presence very seriously, publishing great recipes accompanied with stunning visuals on a regular basis.

Company background

As a company, Meny is passionate about food and has a mission of inspiring people and providing sustainable and environmentally friendly foods and services.

Their website Meny.no has more than 50 million visits each year, which makes it one of Norway’s largest online platforms dedicated to food. With Fotoware, they can streamline their image management, which is a crucial aspect of their online success.

Challenges before the DAM implementation

Files being spread across different folders and servers

Before implementing the Fotoware DAM solution, images, graphics, and other files were spread across multiple folders and servers. Without a proper system in place for organizing their visuals, images were cumbersome to find and manage efficiently.

File information being managed in inconsistent ways

When files are scattered across different servers, so is the information related to these, such as copyrights and expiration dates. By not having this information readily available, the publication process was slowed down, due to a lack of control over the media files.

Benefits of DAM implementation for MENY

Cutting costs related to marketing

By optimizing their site for search engines and driving organic traffic, Meny is able to cut several costs related to marketing, for example, traditional advertising as more attention is coming from organic searches.

With Fotoware, they are able to ensure that they only use unique and top-quality images, with their metadata intact, which is crucial for the site’s performance and makes the process of content production much more effective.
 

Efficiently publishing images online

Meny has also integrated their Fotoware DAM solution with their CMS, Optimizely (formerly called Episerver), ensuring efficient image publishing and full control over the live content. This way, the marketing team never has to manually upload or download anything when publishing content to the website.