How Lindex ensures speed-to-market with Fotoware DAM

Background

For more than 15 years Lindex has been using the Fotoware Digital Asset Management (DAM) solution together with FotoStation, to manage their vast library of images.

This has enabled them to become a digital-first company, ensuring brand consistency and increasing speed-to-market, thanks to powerful automated workflows and integrations with their Content Management System (CMS) and Product Information Management (PIM) system.

LEARN MORE: DAM vs. PIM - What's the Difference?

Challenges

Ensuring fast speed-to-market

Every retailer needs to make sure that their products are available at the right moment and not a second too late. This goes for Lindex as well, who needs to be on-trend in 18 different territories, selling their clothing both digitally and physically from the moment a new season begins. Making new products available at high speed provides greater opportunities to generate revenue.

Collaboration between departments

With a staff of 4,000 people, Lindex needs to make sure that they have a system that makes collaboration processes as effective as possible. Having employees constantly sending emails to each other every time they need an image, or information about whether it can be used, would simply take up too much time.

Omnichannel brand consistency

With so many channels to influence customer purchases, it's crucial that the brand is represented consistently across all platforms. That means ensuring the right images are used in the right settings, to make sure that the Lindex feeling is present in every campaign.

Solutions

Automated pack-shot process

To help ensure speed-to-market, Lindex has integrated the Fotoware DAM solution with their production software, PIM system, and CMS. This means they are able to fully automate the process of moving images from the production studio to the website. Throughout this process, the images are tagged with important metadata like garment names and colors from the PIM system, as well as being approved by the right people along the way.

Shared image archives

By enabling a number of different archives in their Fotoware DAM, Lindex is able to ensure fast collaboration across departments. Once photos are approved, some will automatically be moved to an archive where store personnel can find and use them for prints in their own stores. This process is made easy by tagging each image with metadata, which makes the photos easily searchable for those who might need them, with all the necessary information attached to the file.